Following are the main functions of a business:
1. Production
Production of goods and services is the first main function of the business. The production must be regular. The goods and services must be produced in such a way which can satisfy human needs.
2. Sales
The sale is another important function of the business. Sales are of two types:
Cash sales
Credit sales
The sale must be regular and at reasonable price. It is very difficult job because there is hard competition in each market.
3. Finance
It is also an important function of the business to secure finance. Finance is required for establishment and expansion of business. There are two sources of raising funds:
(a) Owner’s Capital
(b) Borrowed Funds
4. Management Function
“To do things efficiently and effectively” is known as management. The functions of management are:
- Planning
- Organizing
- Leading
- Controlling
- Staffing
5. Innovation
In this era of competition, for the survival of business, innovation is essential. The businessman must try to find new techniques of production because the business may not sell present output in future.
6. Accounting
Another function of the business is to maintain its records properly. To record the business activities is called accounting. With proper accounts, the owner can know the actual performance of business and chances of fraud are reduced.
7. Marketing
According to Harry Henser
“Marketing involves the design of the products acceptable by the consumers and the conduct of those activities which facilitate the transfer of ownership between seller and buyer.”
Through marketing, goods are moved from producers to consumers. It is an important function of the business. This function includes buying, selling, transportation, product designing and storage, etc. The concept of marketing mix is very important in marketing. It includes four Ps:
- Product
- Price
- Place
- Promotion
8. Quality Improvement
Quality of product must be improved to increase the sale. If quality of product is poor then business may suffer a loss.
9. Motivation
Motivation is very essential for increasing the efficiency of employees. Motivation encourages the employees to give their best performance.
10. Research
Research is also an important function of any business. Research is a search for new knowledge. By research, business becomes able to produce improved and new goods. The research is of two types:
- Basic Research
- Applied Research
11. Public Relation
It is very important function to make friendly relations with public, in this way sales volume
is increased.
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